In today's changing economy small businesses are beginning to gain the advantage over large corporations with an increased flexibility that allows them to better adapt to the needs and opinions of their customers.
Combine this with the advance of new media technologies such as Google TV Ads which offer low-budget campaigns to run alongside the likes of Wal-Mart on national cable networks and you can see the potential for small business success.
Here are a few key steps
StumbleUponA great way to bring new people directly to your site, Stumble shows your page directly to interested web surfers so you are gauranteed to reach like minded peoplehttp://www.stumbleupon.com/ads/
Google Adwordsgoogle Adwords is a great, cheap way to start your online marketing campaigns. You can get up and running easily with targered, focused, Cost-Per-Click campaigns where you only pay for the traffic that comes your way.http://adwords.google.com
Microsoft AdcenterIf you have a software product, Microsoft is a great way to reach people. Their new Adcenter lets you advertise across their entire network including Bing, MSNBC, MSN, and much more.http://advertising.microsoft.com/